Standard English grammar

The first standard in English grammar that everyone must remember is that there always has to be agreement in every part of a sentence. A subject cannot be in contradiction with the other bits of the sentence that describes it or shows the action it is doing. For example, it is wrong to say "She are beautiful." because "she" refers to a single person while "are" indicates two or more people. To correct this, say "She is beautiful." instead. The same is also true when it comes to tenses or the time in which a sentence takes place. Did it happen in the past, the present, or the future? Whenever it was, is or will be, stay in that period throughout the whole sentence.

Especially for business
To further understand the need for proper grammar in business, put yourself in the place of your client for a moment. If you are considering whether or not to spend a large amount of money on someone's product or service, do you want to feel confident in that individual's ability to do the job? Of course you do! Often the written word is the first contact someone will have with you and your business. If you do not come across as professional, you will lose some credibility in that individual's eyes. Sometimes a simple grammar mistake that is easily overlooked by you can stand out to your customer.

Your customer may not notice anything else about your letter, because that grammar mistake is so glaring. Also, you never know when the person you are negotiating with is a grammar expert. Sure, your potential client is probably not a school teacher, but many people have grammar pet peeves, and ignoring proper grammar could rub your client the wrong way from the very beginning of your professional relationship. Additionally, if you create ad copy that has grammar or punctuation errors, you will lose many more potential customers. A misplaced apostrophe or comma can show quite a bit to your target audience about your attention to detail.

Furthermore, being aware of capitalization is another significant grammar rule. The first letter of proper names such as that of places, people and events should always be in uppercase, as well as that of every important word in a title and that of the opening word in every sentence. Lastly, always have congruence in the point of view of your passages. Do not include yourself in an article written in third person, the same thing applies to using the second person, and vice versa.
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